Thought Leadership

 

We help entrepreneurs and professionals become successful industry leaders by helping create thought leadership. We help you become a regular source of research based marketing content for your prospects and clients which helps build your profile as an industry thought leader. From educational content to peer-based benchmarks and end-user research, we’ll help you provide the information your users need.

 

Click For More on Thought Leadership

Industry Leadership

 

We help you become a regular source of desirable content for your prospects and clients which helps build your profile as an industry thought leader. From educational content to peer-based benchmarks and end-user research, we’ll help you provide the information your users need.

What We Do

Content marketing

We can help get you found, attract and retain clients by creating relevant and valuable content. From web copy to case studies, blog posts to white papers, infographics to videos, we can turn your company into a destination for meaningful conversations. 

Examples of Content

The Power of Research

We believe the best content is grounded in research.That’s why we start there. Besides offering interesting and relevant topics for your content, research helps you add real value and build credibility. In a world full of noise, we can help you break through the clutter.

Some of Our Research

Why You Need High Quality Online Content

%

Buying process complete before vendors engaged

%

Buyers search vendors online before speaking with salespeople

%

Buyers rely on organic search to find and evaluate vendors

%

Comparison shop on several vendor websites before buying

Thought Leadership

Material Minds builds thought leadership for content marketing programs based on well-designed and executed research. We work with clients to focus on topics that will strongly resonate with their target markets and help them differentiate. Our insights are then crafted into an array of media assets that are leveraged across a wide range of channels and can be used in direct sales as well. We believe effective thought leadership works, few do it well, and that our innovative approach, focus and expertise make us different.

Differentiate

By developing research based thought leadership that is user-centric and relevant, people will come to know you, value your information, form a positive perception of your company, and eventually engage with you.